Participation in tourism trade shows (local, county-wide, national and international), fam trips and press trips, tourism promotion office, cinema on the beaches, county fair, direct marketing actions and online promotion (website, blog and social media).
Subsidies (trade fairs and tourism promotion, technological applications, Q for Quality and Blue Flags, municipal tourist signage and equipment, and non-profit organizations), promotion of gastronomy (gastronomic events and competitions, gastronomic routes, Gastrónoma 2016 and “València Cuina Oberta-Comarques”)
Creation and interpretation of tourist-related products: new products (Valencia Summer Day, Valencia Winter Day, Valencia Bike Tours, Valencia Walking Tours, Valencia Film Office).
Tourism quality and accessibility, training in regional planning, advice on municipal tourism and management.